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Our past experiences

Sport Marketing Case Studies

When you’re looking for information about sports marketing, case studies are what works best as practical examples. As a strategic sports marketing agency, we cover everything from tactical advice to strategic consultancy and implementation. Here is just a small sample of some of the sports marketing campaigns that we are proud to have worked on. 

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Sport Vlaanderen appointed MySueno to lead an innovation to get non-active citizens become active
MySueno created the concept and communication for the NN Running Club on behalf of Energy Lab
MySueno kickstarted the launch of CycloStudio: branding, website and ongoing marketing strategy
6D asked for consulting about event communication and activation of their Velofollies event stand.
MySueno guided the strategy, launch of SportUp and is a mentor / advisor of the sports accelerator.
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MySueno guided Equicty for their branding, marketing strategy and marketing & sales automation.
Vives invited MySueno to give a session about gamification and behaviour change. Use case: Moov-IT
MySueno advised Sportkompas on the branding, website, press launch and business development.
University of Ghent invited MySueno to share experiences about starting a sports company.
MySueno created a rebranding & sponsorship strategy when One Mile a Day became The Daily Mile.
We created a marketing strategy for Victoris to convince UGent to allocate budget for marketing
MySueno guided the team with the launch of the Sports Tech Research Podcast.
MySueno created the marketing strategy of SRTN and kickstarted the launch communication.
MySueno is an ongoing consultant for the social organisation sportamundi.
MySueno created the concept and guided the launch of the NN Running Club on behalf of Energy Lab.
MySueno led a workshop to define the communication & website strategy for Better Minds At Work.
MySueno created the strategy & customer survey to create a subscription model for Little Black bike
MySueno defined the concept and launched BruggeBeweegt on behalf of Sport Vlaanderen.
MySueno guided the Curcufen launch: communication strategy, website and influencer collab
MySueno led sponsorship negotations and the activation planning for a Belgian food company..
MySueno kickstarted the digital communication for Field Sportswear to increase lead generation
MySueno kickstarted the sponsorship, influencer and event activation next to the launch of the M430.
MySueno trained Sylphar on how to grow their international marketing incl. processes and tools.
TraKKs asked for guidance to set-up a 360° sports communication and digital tranformation.
HoWest invited MySueno to teach about marketing & communication strategy for sports organizations.
Moov-IT aimed to set-up online lead generation, marketing & sales automation & scale internationally
Continental foods chose MySueno Sportmarketing to create a sponsorship activation strategy.
MySueno updated the course of international sponsorships for the European Sponsorship Association.
LUNEX invited Mysueño to give a session about (international) business development in sports.
Sparta was looking for business development opportunities and contacts with Belgian Start-ups.
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Fros asked MySueno to give workshops on marketing strategy, innovation and communication.
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Thrive
Salty Lemon
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Julie Vandenhouweele

Fros Rebrand and launch

FROS is een Vlaamse Multisportfederatie die meer dan 1.000 sportclubs telt. Fros is ontstaan uit een fusie tussen de bedrijfssportfederatie, de natuursportfederatie en het vroegere

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Testimonials

It was a pleasure to work with Julie! She is a fast deliverer and has an attitude of great professionalism: she is proactive, focused on detail, interested and hardworking. Does all the tasks quickly and well. A great asset to any team. Julie was in charge of the strategy and detailed workflow creation of the NN Running Club community. As a community manager she defined the structure of ads, posts, mailings, and partly frontend platform features. Julie is also a very nice and attentive person to work with, a real asset to any team! 
Energy labRobin Decottignies - Account Manager
Energy lab
Julie has worked with us as an external advisor and consultant on various sports related projects. She's always very proactive and asks the right questions from the start in order to get the job done! She's able to bring focus and define the best possible actions for a particular project while still having the broader picture and the end goal in mind. I'd truly recommend working with Julie if you're looking for support regarding your sports marketing strategy.
SportUP - STRN - VictorisKristof De Mey - Sports Technology, Innovation & business Development
SportUP - STRN - Victoris
“Julie gave us a fresh look on the (sports)market of today and tomorrow. She posesses a contageous portion of energy and provides tools which make the world of marketing instantly accessible and implementable. It felt like we got sucked into the head of our consumers.”
Fros multisport VlaanderenMartine Verheyen
Fros multisport Vlaanderen
I had a great experience working with MySueño. As a start-up it was super convenient that I had a marketing strategist & branding specialist by my side but only when I needed it. Julie developed the full marketing launch strategy but also gave me acces to her wide network in the sports/marketing industry. Thank you for the great work so far & looking forward to the next steps!
Cyclo StudioEnzo Maenhaut - Owner
Cyclo Studio
Julie combines a very profound digital expertise with pragmatic solutions. She is a very valuable link between our Brand Managers and the digital agencies for all our digital plans. Moreover, Julie is a very nice person to work with. Therefore, I would really recommend Julie for anyone who wants to optimise their digital ecosystem. Looking forward to continue working with Julie for our future plans and for further optimisation!
EGLieve Pattyn - Marketing Director
EG
I had the pleasure to work with Julie in her first role at Etixx & more recently at Polar. Julie is a very dynamic, hungry & positive marketing professional. Julie is only happy when the job is done and the results are there. She quickly identifies opportunities and knows how to structure various tasks. She works fast-paced and communicates very open and honest. I would work with her again when the opportunity arises.
Polar ElectroKoen Demyttenaere - Marketing Director
Polar Electro
“Julie is a top consultant in communication strategy and implementation. She brings structure, works very hands-on and to-the-point. I can highly recommend Julie when you need help with your communication challenges.”
SportkompasBruno D'Hulster - Social Entrepreneur
Sportkompas
I had the pleasure of working with Julie when we were both consultants at EG. She came in as a whirlwind - with an incredible capacity to cope with masses of work. She not only masters the aspects of digital technology but also combines a clear strategic vision with a very strong 'let's do it' attitude and appropriate focus on cost-effectiveness. This unique skill set allows her to really make a difference to the business in a short period of time with sometimes limited budgets.
EG - Business Consultant Katty De Bruyne
EG - Business Consultant
Julie worked for Moov-IT as a Corporate Wellness consultant and gave a guest lecture to one of our clients on the "Psychology of Motivation" related to the gamification of apps. Julie is a dream to work with. She studied and used all input from our current presentations and knowledge center and transformed them into something even better! Julie is super independent, highly skilled, autodidact and takes on a project van A to Z, even to Z+++! To our delight she added her personal touch & branding insights helping our company taking it to the next step. We'll definitely keep working with Julie and MySueño!
Moov-ITGriet Johanna Vandenhouweele - CEO
Moov-IT
Julie is a driven & passionate marketeer with a large knowledge of website development, e-commerce, contentmarketing, social media … with implementation on an international level. Her presentation skills are excellent! She has a very ‘natural’ flair in doing ‘business’ with external partners and is always open for input and eager to improve.
Etixx Sports NutritionMietje Kestelyn - Brand Manager Belgium
Etixx Sports Nutrition
Julie's understanding of technology and the relationship between business needs and digital enablement was insightful and the reason for online success of the Etixx brand. Julie was able to implement solutions supporting business objectives with limited budget and resources. She handled business relationships while also interacting with technical teams. Julie's work is detailed and she has excellent communication skills. I look forward to crossing paths again with future initiatives.
PerrigoAnthony Hogan - Senior Director Commercial Solutions
Perrigo
I've had the pleasure to work with Julie, by the time she was at the International Etixx Team. As a distributor she ofered us great and efective tools to activate the brand in our country. As a professional i think she is so talented, with a so remakable vision and understanding on digital world and it's opportunities. As a professional I would always like to have Julie playing for my team.
Etixx Sports NutritionJordi Clapés Oleart
Etixx Sports Nutrition
Julie gave a workshop about the go-to-market strategy as a mentor for Sport-UP boost. The workshop overflowed in its quality and I noticed the start-ups really got it. She was able to respond quickly to individual cases and gave very down to earth advice. The balance between examples and personalised advice was very good. I would give the session a 9 out of 10.
Sport-UP Nico Delleman
Sport-UP
The cooperation with MySueño for the Cycling World Cup was professional and dynamic from the very beginning. The creative input in terms of contemporary marketing techniques was a real added value. The courage and willingness to leave well-trodden paths when promoting major sports events was inspiring. The informal contacts - an important lubricant in any cooperation - were also spontaneous and infectious. That their patience was sometimes tested on this project thriving within a government context will have been a good learning experience for later, similar marketing assignments....
Sport VlaanderenFrank Bulcaen - Coordinator Policy and Projects
Sport Vlaanderen
Julie's team at MySueno provides communication and marketing solutions tailored to your organization in a smooth, professional and proactive manner and gives an extra push to your communication operation after a thorough analysis of your communication actions.
Sportdienst Stad GentElvira Verleyen - Onthaal & Sportpromotie
Sportdienst Stad Gent
We, Korok and Dita -hockey brand of Decathlon-, enjoy working with MySueño and Julie. I came to them with a very specific question and they offered me a personalised offer to work on the brand identity of both brand AND other things we needed help with. They offer us everything we need: they work quick; great quality; co-creation; great follow-up; flexibility;... I really recommend them and if you have any questions, please contact me!
DecathlonLeentje Van Meirhaeghe
Decathlon
With Decathlon, we called on Julie from MySueño to facilitate the writing of our sports marketing plans. Throughout the process, Julie assisted us with theoretical frameworks as well as practical tips and together we looked for solutions tailored to our business. The collaboration completely met our expectations and we may work together again in the future!
Decathlon BelgiumBram Candries - Marketeer
Decathlon Belgium
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