The Danilith Nokere Koerse is an annual Belgian cycling classic and part of the UCI ProSeries. The race takes place around Nokere, in the heart of the Flemish Ardennes, and is known for its iconic cobbled sections and short, steep climbs such as the Nokereberg. In 2025, the event celebrated its 79th edition with a strong lineup for both the men’s and women’s races. The race attracts both professional cyclists and enthusiastic amateurs and is a fixture on the cycling calendar.
Danilith Nokere Koerse wanted to increase online engagement and boost registrations for their popular cyclo-cross event. The organization also wants to continue evolving in terms of marketing. Therefore, they sought a partner who could not only plan strategically but also deliver real-time content during the race day.
EXPERTISE
Challenge
Social presence
Danilith Nokere Koerse wanted to increase online engagement and boost registrations for their popular cyclo-cross event. The organization also wants to continue evolving in terms of marketing. Therefore, they sought a partner who could not only plan strategically but also deliver real-time content during the race day.
Approach
Content planning & live reporting
We created a detailed three-month content plan, with sharp copy and visual content that aligns with Danilith Nokere Koerse’s identity. We also launched lead generation campaigns through Meta, specifically aimed at encouraging registration for the cyclocross race. On race day, we took over the social media channels, with live updates, stories, and posts on Instagram and Facebook.
We created a detailed three-month content plan, with sharp copy and visual content that aligns with Danilith Nokere Koerse’s identity. We also launched lead generation campaigns through Meta, specifically aimed at encouraging registration for the cyclocross race. On race day, we took over the social media channels, with live updates, stories, and posts on Instagram and Facebook.
EXPERTISE
Challenge
Social presence
Danilith Nokere Koerse wanted to increase online engagement and boost registrations for their popular cyclo-cross event. The organization also wants to continue evolving in terms of marketing. Therefore, they sought a partner who could not only plan strategically but also deliver real-time content during the race day.
Approach
Content planning & live reporting
We created a detailed three-month content plan, with sharp copy and visual content that aligns with Danilith Nokere Koerse’s identity. We also launched lead generation campaigns through Meta, specifically aimed at encouraging registration for the cyclocross race. On race day, we took over the social media channels, with live updates, stories, and posts on Instagram and Facebook.
