We believe in authentic campaigns that trigger emotions and use real fans, followers or employees of your brand or organization as much as possible.
We understand that promoting your sports-related ventures requires a strategic and impactful approach. Our communication campaigns are designed to resonate with your target audience, leveraging the power of compelling storytelling, engaging visuals, and strategic messaging. Whether you’re launching a new sports event, promoting a sports brand, or seeking to boost fan engagement, our communication campaigns are tailored to deliver measurable results, ensuring your message stands out.
A full service marketing agency filled with experienced professionals with expertise in every aspect of creating, launching and growing your brand.
Every piece of the game plan is optimised to work together in order to create impactful results while staying efficient and up to date to the latest marketing trends.
Awareness campaigns center on increasing recognition of a brand, organisation, project, or specific message among the intended audience. Leveraging diverse marketing channels and strategies, these initiatives aim to cultivate familiarity and association with the organisation’s values or the message’s purpose. By strategically disseminating consistent messaging across traditional and digital platforms, awareness campaigns seek to foster trust and influence decision-making processes.
Brand activation campaigns are focused efforts to engage and excite consumers about a brand or product, often through interactive experiences or events. These campaigns aim to forge a deeper connection between the audience and the brand by creating memorable experiences that drive action and loyalty. Whether through online engagements like Strava challenges or offline events such as launch parties or ambassador days, these campaigns are designed to leave a lasting impression and stimulate consumer interest. Whether you’re choosing to engage with your audience online or at offline competitions, fairs, or your own events, we’ve got you covered.
Lead generation campaigns are strategic initiatives aimed at acquiring and nurturing potential customers for businesses. These campaigns focus on capturing the interest of prospects and guiding them through the sales funnel toward conversion. Whether you’re seeking to attract B2B clients, boost event attendance, offer free trials, incentivize membership sign-ups, encourage subscriptions, or increase e-commerce sales, our lead generation campaigns are tailored to meet your goals.
Influencer marketing campaigns leverage the reach and credibility of social media influencers to promote products or services to their followers. These campaigns focus on partnering with influencers whose audience aligns with the brand’s target demographics and values, aiming to increase brand awareness, engagement, and sales.
As part of our comprehensive approach, we often integrate influencers into our other campaign types, maximizing their impact across various marketing channels. Whether collaborating with influencers for brand activations, lead generation efforts, event promotions, or product launches, we ensure seamless integration to amplify your message and drive results.
Being a part of a sports event or team’s journey is an incredible opportunity for brands. Our sponsorship activation experts know how to leverage this opportunity to create win-win scenarios. We design activation strategies that elevate your brand’s visibility, align seamlessly with the sports world, and ensure that your sponsorship dollars are well-spent
– Jef I. Richards
We strive to craft campaigns that ignite excitement and pride, delivering creative excellence and tangible results such as increased awareness, conversions, leads, or sales.
Every campaign goes through a 5-step workflow optimised for efficiency, collaboration and results.
We always begin any campaign with strategic planning, identifying objectives, optimal channels, and budget allocation. Following this, we develop a concept either collaboratively with the client in a creative workshop or by presenting various creative approaches. Upon concept approval, we proceed to create various content items such as social media posts, ads, mailings, etc.
Once the strategy is determined, we initiate content creation, organizing photo or video shoots for campaign images. Subsequently, we adapt these visuals into various formats for distribution across targeted channels.
Our diverse team covers various expertise areas, enabling us to handle full implementation across digital, traditional, influencer marketing, partnerships, and offline activations.
Following each campaign, we compile a comprehensive report detailing the achieved results in comparison to the campaign objectives. This report encompasses the created content, utilized tactics, and provides a concise summary suitable for sharing with both internal and external stakeholders.
The work is not done after one campaign, our team can help you determine ‘what’s’ next by crafting your (multi-year) communications plan or delivering extra content that can be used for social media or ongoing storytelling.
We strive to craft campaigns that ignite excitement and pride, delivering not only creative excellence but also tangible results such as increased awareness, conversions, leads, or sales.
Every company needs talented people, state-of-the-art skills, and effective and efficient processes to make things happen. We understand that.
And that’s why, as marketing experts with knowledge
of the sports and health sector, we’ve combined our expertise to help you translate your business ideas into efficient marketing action.
“The collaborative search. That is what stayed in my mind the most. Julie and her team listened very carefully to what we had in mind, because this was not a simple topic, nor a simple message. A good solution was always sought and found, such as the train of thought to integrate the federations and umbrella organizations in the project from the beginning, proved to be the right move. Also the fact that they know the sports sector well helped our campaign enormously.”
“The team of MySueno was not only professional, but also authentic and has a thorough understanding of our industry. They helped us create engaging campaigns that resonated with our fans. It was an absolute pleasure working with them, and we’re eagerly looking forward to working with them again in the future!”
Reach out today, and let’s create compelling communication campaigns for your brand, organization or club.
