Orienteering Vlaanderen promotes orienteering as a sport for everyone—a dynamic blend of physical endurance and mental challenge in nature. With accessible events and a welcoming community, the organization aims to introduce as many people as possible to this adventurous and empowering sport.
Orienteering Vlaanderen set out to reframe orienteering as more than just a niche sport—it wanted to present it as a unique and accessible fitness experience. The challenge was to capture the adventurous spirit and dual physical-mental appeal of orienteering, and translate it into a campaign that would resonate with a broader audience.
EXPERTISE
Challenge
Reframe a niche sport
Orienteering Vlaanderen set out to reframe orienteering as more than just a niche sport—it wanted to present it as a unique and accessible fitness experience. The challenge was to capture the adventurous spirit and dual physical-mental appeal of orienteering, and translate it into a campaign that would resonate with a broader audience.
Approach
Launch an accessible campaign
MySueno launched the bold ‘Ontdek Orienteering’ concept to reposition the sport as adventurous, accessible, and mentally engaging. We developed a strong visual campaign with striking videos, a dedicated landing page, targeted online ads, and a positioning strategy linking orienteering to personal growth. Weekly low-threshold events in Hasselt, Leuven, Antwerp, and Ghent offered short and long routes for all fitness levels.
MySueno launched the bold ‘Ontdek Orienteering’ concept to reposition the sport as adventurous, accessible, and mentally engaging. We developed a strong visual campaign with striking videos, a dedicated landing page, targeted online ads, and a positioning strategy linking orienteering to personal growth. Weekly low-threshold events in Hasselt, Leuven, Antwerp, and Ghent offered short and long routes for all fitness levels.
EXPERTISE
Challenge
Reframe a niche sport
Orienteering Vlaanderen set out to reframe orienteering as more than just a niche sport—it wanted to present it as a unique and accessible fitness experience. The challenge was to capture the adventurous spirit and dual physical-mental appeal of orienteering, and translate it into a campaign that would resonate with a broader audience.
Approach
Launch an accessible campaign
MySueno launched the bold ‘Ontdek Orienteering’ concept to reposition the sport as adventurous, accessible, and mentally engaging. We developed a strong visual campaign with striking videos, a dedicated landing page, targeted online ads, and a positioning strategy linking orienteering to personal growth. Weekly low-threshold events in Hasselt, Leuven, Antwerp, and Ghent offered short and long routes for all fitness levels.
