Deel een moment, deel een kajak

Buurtkajaks is a community initiative in Ghent, supported by the City of Ghent, to encourage residents to explore the city’s waterways. Specially designed for residents of Ghent city center, Ledeberg, Gentbrugge, and Macharius Heirnis, it offers affordable rentals of kayaks, canoes, and stand-up paddleboards (SUPs). With routes tailored for all ages and activity levels, Buurtkajaks promotes movement, connection, and local engagement.

Our Challenge

Our challenge? To make their service known across the various neighborhoods and ensure a continuous flow of bookings. To kickstart this project, we began with a brainstorming session to thoroughly examine the communication plan. For this project, we developed a complete marketing funnel with photo and video ads that lead people to a high-converting landing page, which we also designed!

EXPERTISE

Strategy
Content
Website
Digital Marketing
Campaigns

Ad management, Campaign branding

Challenge

Approach

We delivered a full-scale campaign that combined strategy, digital presence, and creative execution:

Communication & Campaign Strategy: Defined a clear roadmap to grow awareness and expand reach.
Digital Execution:
- Created a design for their website.
- Designed and managed Facebook ads, email campaigns, and social media content for launch.
Content Creation:
- Produced high-quality videos, photos, and visuals tailored for various platforms.
- Delivered content in multiple formats to ensure adaptability across channels (website, social media, print).
Design: Developed campaign visuals including posters, brochures, and digital assets.
Coaching: Empowered the Buurtkajaks team with hands-on guidance and reusable templates to ensure long-term self-sufficiency.

Our Approach

We delivered a full-scale campaign that combined strategy, digital presence, and creative execution:

Communication & Campaign Strategy: Defined a clear roadmap to grow awareness and expand reach.
Digital Execution:
- Created a design for their website.
- Designed and managed Facebook ads, email campaigns, and social media content for launch.
Content Creation:
- Produced high-quality videos, photos, and visuals tailored for various platforms.
- Delivered content in multiple formats to ensure adaptability across channels (website, social media, print).
Design: Developed campaign visuals including posters, brochures, and digital assets.
Coaching: Empowered the Buurtkajaks team with hands-on guidance and reusable templates to ensure long-term self-sufficiency.

The results?

EXPERTISE

Strategy
Content
Website
Digital Marketing
Campaigns

Ad management, Campaign branding

Challenge

Approach

We delivered a full-scale campaign that combined strategy, digital presence, and creative execution:

Communication & Campaign Strategy: Defined a clear roadmap to grow awareness and expand reach.
Digital Execution:
- Created a design for their website.
- Designed and managed Facebook ads, email campaigns, and social media content for launch.
Content Creation:
- Produced high-quality videos, photos, and visuals tailored for various platforms.
- Delivered content in multiple formats to ensure adaptability across channels (website, social media, print).
Design: Developed campaign visuals including posters, brochures, and digital assets.
Coaching: Empowered the Buurtkajaks team with hands-on guidance and reusable templates to ensure long-term self-sufficiency.

Let's Talk

Do you have an own project you’d like to discuss? We offer a free strategy call where our consultant will give you advice on the spot and you can get to know how we work.