Cercle Brugge is a professional football club based in Bruges, Belgium. Founded in 1899, the club has built a loyal fan base and is known for its strong focus on youth development, responsible sports education, and community values. The club culture is deeply rooted in connection, tradition, and togetherness.
Cercle Brugge wanted to create a new way to connect with their community and bring supporters even closer to the club. The goal: launch a podcast that offers behind-the-scenes access and authentic stories, all while staying true to the club’s DNA.
EXPERTISE
Challenge
Cercle Brugge wanted to create a new way to connect with their community and bring supporters even closer to the club. The goal: launch a podcast that offers behind-the-scenes access and authentic stories, all while staying true to the club’s DNA.
Approach
Together with Leentje Van Meirhaeghe and Pablo Vermote, we developed “De Vereniging” — a podcast concept tailored to Cercle Brugge’s identity. From defining the format and tone to crafting a full communication strategy, we ensured every detail reflected the club’s values.
Our team took care of the full production:
Concept development & launch strategy
Set design with multi-camera setup, lighting & sound
Full video & audio postproduction with 48h turnaround
Ongoing content planning for season two
Julie Vandenhouweele created the overarching content and community strategy, while Sébastiaan Bal and Sam Caron brought the technical vision to life.
Together with Leentje Van Meirhaeghe and Pablo Vermote, we developed “De Vereniging” — a podcast concept tailored to Cercle Brugge’s identity. From defining the format and tone to crafting a full communication strategy, we ensured every detail reflected the club’s values.
Our team took care of the full production:
Concept development & launch strategy
Set design with multi-camera setup, lighting & sound
Full video & audio postproduction with 48h turnaround
Ongoing content planning for season two
Julie Vandenhouweele created the overarching content and community strategy, while Sébastiaan Bal and Sam Caron brought the technical vision to life.
EXPERTISE
Challenge
Cercle Brugge wanted to create a new way to connect with their community and bring supporters even closer to the club. The goal: launch a podcast that offers behind-the-scenes access and authentic stories, all while staying true to the club’s DNA.
Approach
Together with Leentje Van Meirhaeghe and Pablo Vermote, we developed “De Vereniging” — a podcast concept tailored to Cercle Brugge’s identity. From defining the format and tone to crafting a full communication strategy, we ensured every detail reflected the club’s values.
Our team took care of the full production:
Concept development & launch strategy
Set design with multi-camera setup, lighting & sound
Full video & audio postproduction with 48h turnaround
Ongoing content planning for season two
Julie Vandenhouweele created the overarching content and community strategy, while Sébastiaan Bal and Sam Caron brought the technical vision to life.
