Lotto Dstny, the world’s oldest professional cycling team, has been a cornerstone of the cycling world since 1985. Over the decades, the team has become renowned for its attacking spirit, winning mentality, and commitment to nurturing young Belgian talent. With major victories in iconic races like the Tour of Flanders, Paris-Roubaix, and multiple stages of the Tour de France, Lotto Dstny competes at the highest global level. Starting in 2023, the team has been co-sponsored by Belgium’s National Lottery and the tech company Dstny, ensuring its legacy continues.
About Caps
Caps, a major sponsor of Lotto Dstny, offers the Caps Energy Card, a multibrand tank and charging card. With access to over 3,000 fuel stations in the Benelux and France, including electric charging points, Caps provides a comprehensive solution for both traditional and sustainable energy needs. As one of Belgium’s largest enterprises, Caps is committed to innovation and convenience.
Caps sought to leverage their partnership to create a high-engagement campaign. With a focus on originality, authenticity, and fun, we aimed to design a competition that maximized reach and boosted brand awareness.
Challenge
Caps sought to leverage their partnership to create a high-engagement campaign. With a focus on originality, authenticity, and fun, we aimed to design a competition that maximized reach and boosted brand awareness.
Approach
To meet Caps’ goals, we delivered a comprehensive campaign from strategy to execution:
Campaign Strategy
We conceptualized an original and authentic competition, building a creative concept and fully fleshed-out storyboard, including scripts for video content.
Content Creation
Our team produced a series of high-quality videos and visuals tailored for maximum impact:
– A flagship campaign video to announce the competition.
– Two supporting videos offering tips.
– A final video revealing the products.
We complemented the video content with a suite of social media visuals, including images, Reels, and copy, ensuring seamless integration into a carefully planned multi-channel rollout.
Campaign Branding
We developed a consistent visual identity that aligned Caps’ brand with Lotto Dstny’s dynamic image, creating a cohesive and engaging presence across platforms.
Ad Management
We launched and managed ads across Facebook and LinkedIn, using a data-driven approach to optimize performance and minimize costs.
To meet Caps’ goals, we delivered a comprehensive campaign from strategy to execution:
Campaign Strategy
We conceptualized an original and authentic competition, building a creative concept and fully fleshed-out storyboard, including scripts for video content.
Content Creation
Our team produced a series of high-quality videos and visuals tailored for maximum impact:
– A flagship campaign video to announce the competition.
– Two supporting videos offering tips.
– A final video revealing the products.
We complemented the video content with a suite of social media visuals, including images, Reels, and copy, ensuring seamless integration into a carefully planned multi-channel rollout.
Campaign Branding
We developed a consistent visual identity that aligned Caps’ brand with Lotto Dstny’s dynamic image, creating a cohesive and engaging presence across platforms.
Ad Management
We launched and managed ads across Facebook and LinkedIn, using a data-driven approach to optimize performance and minimize costs.
Challenge
Caps sought to leverage their partnership to create a high-engagement campaign. With a focus on originality, authenticity, and fun, we aimed to design a competition that maximized reach and boosted brand awareness.
Approach
To meet Caps’ goals, we delivered a comprehensive campaign from strategy to execution:
Campaign Strategy
We conceptualized an original and authentic competition, building a creative concept and fully fleshed-out storyboard, including scripts for video content.
Content Creation
Our team produced a series of high-quality videos and visuals tailored for maximum impact:
– A flagship campaign video to announce the competition.
– Two supporting videos offering tips.
– A final video revealing the products.
We complemented the video content with a suite of social media visuals, including images, Reels, and copy, ensuring seamless integration into a carefully planned multi-channel rollout.
Campaign Branding
We developed a consistent visual identity that aligned Caps’ brand with Lotto Dstny’s dynamic image, creating a cohesive and engaging presence across platforms.
Ad Management
We launched and managed ads across Facebook and LinkedIn, using a data-driven approach to optimize performance and minimize costs.
