Fros Open Sportclub

Fros is the Flemish multisport federation where athletes and clubs push their limits with a personal approach that fits their needs. They believe in active, lifelong and sustainable sports participation. And they support both individual sporters and clubs every step of the way.

Our Challenge

A single platform where sport clubs could find everything to make their club more open and inclusive. From practical tools to personal guidance. It had to be hands-on, easy to navigate, and appealing enough to spark real change across the sector.

Campaign Strategy, Content Creation, Digital Marketing, Social Media, Video & Photo editing, Website, Ad management

Challenge

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A single platform where sport clubs could find everything to make their club more open and inclusive. From practical tools to personal guidance. It had to be hands-on, easy to navigate, and appealing enough to spark real change across the sector.

Approach

 

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We helped Fros launch their brand-new Open Sportclub platform and did everything to make sure the right people found it.

Here’s how:

  • Built and launched the platform with clear sections: e-books, blogs, a quick scan, and sign-ups for guided support
  • Created marketing automation flows to follow up on downloads and quiz results
  • Rolled out a targeted launch campaign through Meta ads, newsletters, social media, PR, and, where applicable, partner channels suggested in the strategy
  • Developed a content and communication plan to keep the platform alive

Our Approach

We helped Fros launch their brand-new Open Sportclub platform and did everything to make sure the right people found it.

Here’s how:

  • Built and launched the platform with clear sections: e-books, blogs, a quick scan, and sign-ups for guided support
  • Created marketing automation flows to follow up on downloads and quiz results
  • Rolled out a targeted launch campaign through Meta ads, newsletters, social media, PR, and, where applicable, partner channels suggested in the strategy
  • Developed a content and communication plan to keep the platform alive

The results?

Campaign Strategy, Content Creation, Digital Marketing, Social Media, Video & Photo editing, Website, Ad management

Challenge

ico-yellow

A single platform where sport clubs could find everything to make their club more open and inclusive. From practical tools to personal guidance. It had to be hands-on, easy to navigate, and appealing enough to spark real change across the sector.

Approach

 

ico-yellow

We helped Fros launch their brand-new Open Sportclub platform and did everything to make sure the right people found it.

Here’s how:

  • Built and launched the platform with clear sections: e-books, blogs, a quick scan, and sign-ups for guided support
  • Created marketing automation flows to follow up on downloads and quiz results
  • Rolled out a targeted launch campaign through Meta ads, newsletters, social media, PR, and, where applicable, partner channels suggested in the strategy
  • Developed a content and communication plan to keep the platform alive

Let's Talk

Do you have an own project you’d like to discuss? We offer a free strategy call where our consultant will give you advice on the spot and you can get to know how we work.