The Klim- en Bergsportfederatie (KBF) is the go-to federation for climbers and mountaineers in Flanders. With a strong focus on community, safety, and adventure, they support thousands of athletes and clubs with training, memberships, insurance, and shared passion.
But as KBF grew, their identity no longer reflected who they had become. Together, we defined a bold new direction — from brand strategy to visual identity, and a website that inspires their ever-expanding community.
KBF’s identity no longer reflected who they had become. Their mission was clear: build a modern, cohesive brand that aligned their strategic values with a new visual direction — one that speaks to their growing community while staying true to their roots.
Challenge
Build a cohesive brand
KBF’s identity no longer reflected who they had become. Their mission was clear: build a modern, cohesive brand that aligned their strategic values with a new visual direction — one that speaks to their growing community while staying true to their roots.
Approach
Start with a clear strategy
We kicked off with a deep-dive strategy to define what KBF stands for today and where they’re heading. From there, we translated those values into a bold new visual identity — including logo, color palette, and design templates. We also built a fresh website and created consistent marketing materials to launch the rebrand across digital and print touchpoints.
The rebranding gave us a clear, modern identity that really fits who we are today. Everything feels more consistent now — and thanks to the practical tools and templates, we’re saving a lot of time in our day-to-day communication. A smooth and professional collaboration with real impact.
Annelore Orije | Communicatie & Promotie
We kicked off with a deep-dive strategy to define what KBF stands for today and where they’re heading. From there, we translated those values into a bold new visual identity — including logo, color palette, and design templates. We also built a fresh website and created consistent marketing materials to launch the rebrand across digital and print touchpoints.
Challenge
Build a cohesive brand
KBF’s identity no longer reflected who they had become. Their mission was clear: build a modern, cohesive brand that aligned their strategic values with a new visual direction — one that speaks to their growing community while staying true to their roots.
Approach
Start with a clear strategy
We kicked off with a deep-dive strategy to define what KBF stands for today and where they’re heading. From there, we translated those values into a bold new visual identity — including logo, color palette, and design templates. We also built a fresh website and created consistent marketing materials to launch the rebrand across digital and print touchpoints.
The rebranding gave us a clear, modern identity that really fits who we are today. Everything feels more consistent now — and thanks to the practical tools and templates, we’re saving a lot of time in our day-to-day communication. A smooth and professional collaboration with real impact.
Annelore Orije | Communicatie & Promotie
