Burensportdienst Leiestreek is an inter-municipal collaboration between the sports services of Aalter, De Pinte, Deinze, Gavere, Nazareth, Sint-Martens-Latem, and Zulte. Together with Sport Vlaanderen, they launched Geef trainers een KICK, a project aimed at boosting the inflow of local sports trainers, offering training, and appreciating their commitment — all in response to the long-standing trainer shortage in the region.
The project needed a strong and recognisable identity — one that visually reflected the energy, drive, and symbolic “kick” it stands for. Just as crucial was the translation of that identity into all communication tools: a dynamic website, consistent social content, ready-to-use templates, and clear messaging across municipalities.
Challenge
A symbolic “kick”
The project needed a strong and recognisable identity — one that visually reflected the energy, drive, and symbolic “kick” it stands for. Just as crucial was the translation of that identity into all communication tools: a dynamic website, consistent social content, ready-to-use templates, and clear messaging across municipalities.
Approach
A scalable project branding
We built the entire project branding from the ground up, with a focus on impact and implementation. Our services included:
Visual identity design and tone-of-voice development
Website structure, design, and content
Social media design and messaging templates
Communication plan for internal and external rollout
Hands-on training sessions for local officials
We didn’t just deliver a brand — we empowered the Leiestreek team to carry it forward with consistency and pride.
We built the entire project branding from the ground up, with a focus on impact and implementation. Our services included:
Visual identity design and tone-of-voice development
Website structure, design, and content
Social media design and messaging templates
Communication plan for internal and external rollout
Hands-on training sessions for local officials
We didn’t just deliver a brand — we empowered the Leiestreek team to carry it forward with consistency and pride.
Challenge
A symbolic “kick”
The project needed a strong and recognisable identity — one that visually reflected the energy, drive, and symbolic “kick” it stands for. Just as crucial was the translation of that identity into all communication tools: a dynamic website, consistent social content, ready-to-use templates, and clear messaging across municipalities.
Approach
A scalable project branding
We built the entire project branding from the ground up, with a focus on impact and implementation. Our services included:
Visual identity design and tone-of-voice development
Website structure, design, and content
Social media design and messaging templates
Communication plan for internal and external rollout
Hands-on training sessions for local officials
We didn’t just deliver a brand — we empowered the Leiestreek team to carry it forward with consistency and pride.
