Jims is the go-to fitness club across Belgium and Luxembourg. Where working out is more than breaking a sweat. With a mix of cardio, strength, boxing, and group classes, Jims builds an inclusive fitness lifestyle for everyone. Following their acquisition by Colruyt Group, a complete rebranding and restyling of all clubs was launched — and we were selected (after a pitch) to create the matching visuals.
Translate Jims’ new brand identity into authentic photo and video content for every restyled club in Belgium and Luxembourg. The goal: capture real energy, real people, and a true sense of community — all while planning efficient, high-volume production across dozens of renewed locations.
EXPERTISE
Challenge
Translate Jims’ new brand identity into authentic photo and video content for every restyled club in Belgium and Luxembourg. The goal: capture real energy, real people, and a true sense of community — all while planning efficient, high-volume production across dozens of renewed locations.
Approach
Kicked off with a clear alignment on goals, planning and visual direction
Defined a photo style in line with the new brand look & feel
Planned a high-efficiency shoot schedule: 3 to 4 clubs per day
Executed on-site photoshoots in every restyled club across Belgium & Luxembourg
Edited and delivered over 100 images per location
Created a centralised photo library to ensure easy access and brand consistency
Kicked off with a clear alignment on goals, planning and visual direction
Defined a photo style in line with the new brand look & feel
Planned a high-efficiency shoot schedule: 3 to 4 clubs per day
Executed on-site photoshoots in every restyled club across Belgium & Luxembourg
Edited and delivered over 100 images per location
Created a centralised photo library to ensure easy access and brand consistency
EXPERTISE
Challenge
Translate Jims’ new brand identity into authentic photo and video content for every restyled club in Belgium and Luxembourg. The goal: capture real energy, real people, and a true sense of community — all while planning efficient, high-volume production across dozens of renewed locations.
Approach
Kicked off with a clear alignment on goals, planning and visual direction
Defined a photo style in line with the new brand look & feel
Planned a high-efficiency shoot schedule: 3 to 4 clubs per day
Executed on-site photoshoots in every restyled club across Belgium & Luxembourg
Edited and delivered over 100 images per location
Created a centralised photo library to ensure easy access and brand consistency
