With 2020 having arrived, you’re probably already started or are preparing your sport marketing strategy for the coming year. In terms of campaigns, you might be looking for new ideas or want to level up your game. But where do you go for inspiration?
The best sports marketing campaigns are always the ones that touch you, go straight to your heart and give you the feeling that they understand your mind or the mind of the target audience.
Nikes ‘Greatness’-campaign from several years ago is probably still stuck in your head. And Red Bull Stratos will always remain a legendary campaign. Also in 2019 there were quite some successful campaigns which undoubtedly generated a great ROI, brought in new customers and expanded brand awareness for their creators.
The fast and unstoppable changes in digital marketing offer a lot of opportunities to innovate your sports marketing campaigns. New technologies such as AR, VR, interactive banners and personalisation offer many opportunities to connect on a deeper and more valuable level with your consumers, and are a great outlet for your most creative sports marketing ideas. So we’ll likely see even more fascinating creative campaigns in 2020.
These innovative sports marketing examples are a great inspiration for any (digital) sports marketeer. I personally try to keep an eye on international campaigns, but also campaigns of other sectors to identify best practices and I search learnings which can be used for my customers’ projects.
To help inspire new ideas and jump start your creativity for 2020, asked team members from myself and the MySueno partner network to share their favorite campaigns. Below you can find an overview of our personal favorites of 2019, which were most eye opening on different grounds.