Through research and hands-on workshops with Kristof and other stakeholders, we created the marketing strategy for this association. We first mapped all possible services which could create added value for each target group. We also created a basic pricing structure and financial plan indicating the necessary means to grow this association to a standalone organization. After Studio Dott created the branding and website design, we prepared the launch roadmap and campaign, followed by an action plan for the rest of the year. Based on the feedback we will gather the coming months, we will decide on the final structure of packages and pricing for each type of membership.