For Omnivit, we took care of everything, from digital strategy to the complete execution of a high-performing, multilingual website. We combined brand objectives with a strategic SEO approach and translated them into a user-friendly platform featuring medically approved content that resonates with both consumers and healthcare professionals, in both Dutch and French. Thanks to a rich blog section and a strong UX framework, Omnivit is now exactly where it belongs online. And the results speak for themselves: a 100% increase in organic traffic.
Structure, Clarity and Compliance How do you position a health brand like Omnivit online for long-term success, without compromising on credibility or search visibility? The old website lacked structure and had very limited content. Everything needed a full rethink: navigation, visual layout, language setup, content strategy and SEO. On top of that, we had to stay within strict legal boundaries for health claims, without losing clarity or impact. We also collaborated with external design and development teams, which required precise alignment and coordination.
EXPERTISE
Challenge
Digital strategy to excecution
Structure, Clarity and Compliance How do you position a health brand like Omnivit online for long-term success, without compromising on credibility or search visibility? The old website lacked structure and had very limited content. Everything needed a full rethink: navigation, visual layout, language setup, content strategy and SEO. On top of that, we had to stay within strict legal boundaries for health claims, without losing clarity or impact. We also collaborated with external design and development teams, which required precise alignment and coordination.
Approach
Strategy meets execution
Strategy Meets Execution We started with an in-depth SEO and content strategy, including keyword research and thematic clustering around key topics like “multivitamine”, “energie”, “haarproblemen” and “vitaliteit”. From this foundation, we created a clear site structure tailored to the target audience.
MySueno wrote and translated all pages and articles, built the entire website in two languages, and optimised every element for internal linking and conversion. The extensive blog section, written around high-priority keywords, quickly achieved top 3 rankings for terms like “energieboost bij vermoeidheid”.
MySueno combines profound digital expertise with pragmatic solutions. A valuable link between brand teams and agencies, and a real pleasure to work with. Highly recommended for anyone looking to optimise their digital ecosystem. Looking forward to continuing the collaboration in the future! Lieve Pattyn – EG Marketing Director
Strategy Meets Execution We started with an in-depth SEO and content strategy, including keyword research and thematic clustering around key topics like “multivitamine”, “energie”, “haarproblemen” and “vitaliteit”. From this foundation, we created a clear site structure tailored to the target audience.
MySueno wrote and translated all pages and articles, built the entire website in two languages, and optimised every element for internal linking and conversion. The extensive blog section, written around high-priority keywords, quickly achieved top 3 rankings for terms like “energieboost bij vermoeidheid”.
EXPERTISE
Challenge
Digital strategy to excecution
Structure, Clarity and Compliance How do you position a health brand like Omnivit online for long-term success, without compromising on credibility or search visibility? The old website lacked structure and had very limited content. Everything needed a full rethink: navigation, visual layout, language setup, content strategy and SEO. On top of that, we had to stay within strict legal boundaries for health claims, without losing clarity or impact. We also collaborated with external design and development teams, which required precise alignment and coordination.
Approach
Strategy meets execution
Strategy Meets Execution We started with an in-depth SEO and content strategy, including keyword research and thematic clustering around key topics like “multivitamine”, “energie”, “haarproblemen” and “vitaliteit”. From this foundation, we created a clear site structure tailored to the target audience.
MySueno wrote and translated all pages and articles, built the entire website in two languages, and optimised every element for internal linking and conversion. The extensive blog section, written around high-priority keywords, quickly achieved top 3 rankings for terms like “energieboost bij vermoeidheid”.
MySueno combines profound digital expertise with pragmatic solutions. A valuable link between brand teams and agencies, and a real pleasure to work with. Highly recommended for anyone looking to optimise their digital ecosystem. Looking forward to continuing the collaboration in the future! Lieve Pattyn – EG Marketing Director
