Ride To Unite started with one powerful story: a grateful father whose daughter’s life was saved by the Princess Elisabeth Children’s Hospital in Ghent. What began as a single charity ride quickly evolved into a growing community of cyclists raising money for meaningful causes. Today, Ride To Unite focuses on fighting child poverty in Belgium — raising over €88,000 and inspiring riders to turn endurance into impact.
Ride To Unite needed a new identity that could match the emotional power of their story and the ambition of their mission. The challenge: create a brand that inspires action, reflects their tight-knit community spirit, and helps drive awareness and sponsorship, without losing the authenticity at the heart of the project. This wasn’t just a logo refresh. It was about amplifying purpose through design and storytelling.
EXPERTISE
Challenge
Create a fun, joyful brand
Ride To Unite needed a new identity that could match the emotional power of their story and the ambition of their mission. The challenge: create a brand that inspires action, reflects their tight-knit community spirit, and helps drive awareness and sponsorship, without losing the authenticity at the heart of the project. This wasn’t just a logo refresh. It was about amplifying purpose through design and storytelling.
Approach
An inspiring identity
We proudly partnered with Ride To Unite to reimagine their brand from the ground up. Together, we built a new identity rooted in courage, connection, and determination—captured in visuals, merchandise, and messaging that riders wear and share with pride. We defined a tone of voice that speaks to both cyclists and sponsors, created flexible social media templates to grow their community, and designed visuals that balance emotion with action.
We proudly partnered with Ride To Unite to reimagine their brand from the ground up. Together, we built a new identity rooted in courage, connection, and determination—captured in visuals, merchandise, and messaging that riders wear and share with pride. We defined a tone of voice that speaks to both cyclists and sponsors, created flexible social media templates to grow their community, and designed visuals that balance emotion with action.
EXPERTISE
Challenge
Create a fun, joyful brand
Ride To Unite needed a new identity that could match the emotional power of their story and the ambition of their mission. The challenge: create a brand that inspires action, reflects their tight-knit community spirit, and helps drive awareness and sponsorship, without losing the authenticity at the heart of the project. This wasn’t just a logo refresh. It was about amplifying purpose through design and storytelling.
Approach
An inspiring identity
We proudly partnered with Ride To Unite to reimagine their brand from the ground up. Together, we built a new identity rooted in courage, connection, and determination—captured in visuals, merchandise, and messaging that riders wear and share with pride. We defined a tone of voice that speaks to both cyclists and sponsors, created flexible social media templates to grow their community, and designed visuals that balance emotion with action.
