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Multi-faceted campaign for Danssport Vlaanderen

Client
Danssport Vlaanderen
Date
2024

Services

Campaign strategy
Content creation

Social media content & ad management
Landing page optimization

About Danssport Vlaanderen

Danssport Vlaanderen is the unisport federation for dance clubs, schools, instructors, and dancers in Flanders. The organization provides support, resources, and a sense of community for all its members, fostering the growth of dance in the region.

Our Challenge

Danssport Vlaanderen aimed to launch a membership recruitment campaign targeted at dance clubs. The dual objective was to clarify the benefits of membership and inspire new clubs to join. This initiative focused on maximizing reach and convincingly showcasing the advantages of being part of Danssport Vlaanderen.

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Our approach

To achieve Danssport Vlaanderen’s goals, we implemented a multi-faceted campaign:

Campaign Strategy
We crafted a comprehensive strategy to effectively communicate the organization’s value proposition.

Content Creation
A series of tailored visuals and video ads were developed to attract attention and drive engagement. These assets were strategically deployed on Facebook and Instagram, ensuring alignment with Danssport Vlaanderen’s branding.

Landing Page Optimization
Interested audiences were directed to a dedicated landing page where all relevant information was consolidated. The page was optimized for clarity and ease of navigation, guiding users seamlessly to the membership application form.

Ad Management
We managed ad performance on social media, continuously refining the campaign for optimal results.

The results?

Key take-aways

1

Video content
Leveraging video content significantly boosted engagement and click-through rates.

1

Landing page
Optimizing the landing page with a user-friendly platform like WordPress enhanced user experience and conversion.

1

Social proof
Incorporating testimonials in both advertisements and on the landing page added credibility and appeal.

Let's talk!

Do you have an own project you’d like to discuss? We offer a free strategy call where our consultant will give you advice on the spot and you can get to know how we work.

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Did you know?

We love guiding people towards their dream. We also love sports, health, ànd coffee.
So if you have an idea or goal you'd like to reach, let us know, and you'll make us happy and let us help you while drinking a (virtual) coffee together! No strings attached!
Select your suitable timeslot or contact us.