About Fros
Fros Multisport Vlaanderen is a sports federation dedicated to promoting accessible, fun, and recreational sports for everyone, regardless of age, gender, or fitness level. By supporting sports clubs, organizing events, and encouraging innovation, Fros ensures that sports remain an integral part of a healthy and active lifestyle for its members.
Our Challenge
The challenge was to position Fros Multisport Vlaanderen as an innovative and professional brand within the sports sector. Through the podcast, we aimed to:
- Share Fros’ expertise and core values.
- Increase awareness around the brand.
- Inspire sports clubs with practical solutions to their challenges.
Additionally, the podcast sought to broaden Fros’ reach, with the long-term goal of attracting new sports clubs and fostering stronger connections within the sector.
Our Approach
To achieve the goals of the Fros Podcast, we implemented a strategic and creative approach:
- Campaign Strategy: A well-defined strategy was designed to highlight Fros’ innovative and practical character while addressing the needs of sports clubs.
- Content Creation: We produced high-quality content, including six podcast episodes and six social media reels, tailored to engage sports club administrators, volunteers, coaches, and members. Authentic storytelling and actionable insights were at the heart of this content.
- Branding: A consistent and professional visual identity was applied across all communication channels, reinforcing Fros’ expertise and core values.
The Results
- 6 podcast episodes offering practical solutions to real-world club challenges.
- 8 social media reels designed to increase reach and engagement.
- Primary audience reached: Sports club administrators, volunteers, coaches, and members.
- Expanded reach: Public authorities, non-profits, and other federations inspired by Fros’ expertise.
