About Lotto Dstny
Lotto Dstny, the world’s oldest professional cycling team, has been a cornerstone of the cycling world since 1985. Over the decades, the team has become renowned for its attacking spirit, winning mentality, and commitment to nurturing young Belgian talent. With major victories in iconic races like the Tour of Flanders, Paris-Roubaix, and multiple stages of the Tour de France, Lotto Dstny competes at the highest global level. Starting in 2023, the team has been co-sponsored by Belgium’s National Lottery and the tech company Dstny, ensuring its legacy continues.
About Caps
Caps, a major sponsor of Lotto Dstny, offers the Caps Energy Card, a multibrand tank and charging card. With access to over 3,000 fuel stations in the Benelux and France, including electric charging points, Caps provides a comprehensive solution for both traditional and sustainable energy needs. As one of Belgium’s largest enterprises, Caps is committed to innovation and convenience.
Our Challenge
Caps sought to leverage their partnership to create a high-engagement campaign. With a focus on originality, authenticity, and fun, we aimed to design a competition that maximized reach and boosted brand awareness.
