The branding and design process for sports companies is basically the same as any branding strategy.
The only difference? It’s way more fun.
At least that’s our opinion. Admitted, servicing only clients from the sports & health industry, we might be biased.
To support our statement, creating a sports or health brand is rewarding because there’s a lot of emotion and energy involved: Watching sports, doing sports, caring about your health.
These are things people genuinely care about.
Compare that to creating a brand for a new vacuum cleaner or table.
You must understand our point to some level.
After doing some branding projects for our clients, we felt it was time to splash up our branding.
Now that it’s ready, we LOVE it!
The downside of doing strategic projects for customers is that we often can’t share much background info about it.
That’s why this is a GREAT moment to share the different steps you should take in a branding process and make it tangible by showing our results each step of the way!
Ready? Here we go.