Rebrand Klim- en Bergsportfederatie

Client
Klim- en bergsportfederatie
Date
2023

Services

Strategy
Branding
Website Design
Marketing Strategy

Social media
Stationary designs
Launch Campaign
Design Templates

The Klim- en Bergsportfederatie (KBF) stands as a vibrant community, uniting passionate climbers and mountaineers in their adventure and shared growth. As the heartbeat of mountaineering enthusiasts in Vlaanderen, KBF is there to support climbers and clubs with plenty of support, advantages and access to whatever they may need.

Our Challenge:

KBF recognized the need for alignment within their brand. The challenge at hand was clear — to bridge the gap between strategic values and visual identity through a comprehensive rebrand. We started a journey to redefine KBF’s visual presence, ensuring that every pixel resonated with the essence of their adventurous spirit and community values. Below, we’ll outline the process and the result of this exciting rebrand.

Check out their new website

Our approach

Streamlining their strategy
Before starting the identity design, we went over KBF’s communication strategy, really nailing down what it is they want to portray to the outside public. We defined things like their purpose, mission, vision and values while creating an ideal target persona for the federation.

A brand personality
Through the use of brand archetypes, we created a brand personality for KBF, resulting in characteristics, desires and fears that we can base the rest of their identity on. We combined their strategy and personality into 3 moodboards that would be used as a general direction for the design.

Rebrand
We got started with every single part of their brand and gave it a complete overhaul. Logo, colors, typography, patterns, photography style, brand voice, etc… After 2 short feedback rounds in which we finetuned some details, we ended up creating the new brand and combining all of the new guidelines in an in depth brand book.

Brand launch
In november, we combined their brand launch campaign with a subs-renewal campaign, taking the momentum of the brand new look & feel and using it to get more people to join the adventurous KBF community.

The results?

Key take-aways

1

Strategise before the design phase
When we got to the brand identity, we were able to minimise feedback rounds because we took enough time to really understand what they wanted to communicate.

1

Easy mockups help in brand consistency
Because KBF now has plenty of easy to use mockups, they can stay really consistent when communication their brand to the outside world.

1

Combining campaigns
Combining both the rebrand and the sub-renewal campaign in one allowed us to create a lot of momentum during the most important part of the year for KBF.

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