The Klim- en Bergsportfederatie (KBF) stands as a vibrant community, uniting passionate climbers and mountaineers in their adventure and shared growth. As the heartbeat of mountaineering enthusiasts in Vlaanderen, KBF is there to support climbers and clubs with plenty of support, advantages and access to whatever they may need.
Our Challenge:
KBF recognized the need for alignment within their brand. The challenge at hand was clear — to bridge the gap between strategic values and visual identity through a comprehensive rebrand. We started a journey to redefine KBF’s visual presence, ensuring that every pixel resonated with the essence of their adventurous spirit and community values. Below, we’ll outline the process and the result of this exciting rebrand.
