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Q

“The team of MySueno was not only professional, but also authentic and has a thorough understanding of our industry. They helped us create engaging campaigns that resonated with our fans. It was an absolute pleasure working with them, and we’re eagerly looking forward to working with them again in the future!”

Louis-Philippe Depondt

Communications manager Cercle Brugge

Boosting Mid-Season Ticket Sales for Cercle Brugge

In this case

Client
Cercle Brugge
Date
2023

Services

Campaign strategy
Content strategy
Social ad set-up

Google Analytics set-up
Social ad optimization
Paid advertising

Cercle Brugge is a professional football club based in Bruges. Established in 1899, the club has a rich history and has been competing in the Belgian First Division for several seasons. With a focus on promoting responsible sports education and developing young talent, Cercle Brugge aims to create a competitive advantage in the region through its youth academy. The club has a passionate fanbase and is known for its strong sense of community and family-like atmosphere.

Cercle Brugge aimed to boost their mid-season ticket sales through a digital campaign, but was uncertain of the most effective strategy. That’s where MySueno stepped in to help.

Our Challenge?

The challenge was to create a comprehensive campaign strategy that would engage all target audiences and increase ticket sales. To achieve this, MySueno worked closely with Cercle Brugge to develop content for each target group, ensuring that the message was tailored to their specific interests and needs. The goal was to create a campaign that would resonate with each target audience.

Our approach

Campaign strategy

To increase mid-season ticket sales, the campaign began by analyzing and segmenting the target audience based on demographics, interests, and behaviors. Tailored messages were created for each group, and a strategy was developed using a combination of these messages.

Implementation

The next step was to prepare for the launch of the advertising campaign by setting up the necessary accounts, tracking systems, and preparing the content that would be used in the ad campaign. By having a complete understanding of the customer journey, it was possible to optimize the campaign for maximum effectiveness.

Digital advertising Campaign

The advertising campaign lasted for 6 weeks. During this time, various ad strategies were tested to reduce the cost per acquisition and improve the campaign’s performance. A variety of ad formats and visuals were used, such as dynamic ads and video ads, to engage the target audience and encourage ticket sales. The client was kept informed of the campaign’s progress through a custom-made dashboard that provided insight into the campaign’s performance.

The results?

  • ico-yellow A clear and effective campaign strategy.
  • ico-yellow A complete set-up to track the customer journey.
  • ico-yellow The ticket sales doubled compared with last year.
  • ico-yellow Following on this successful campaign, new projects are in the pipeline.
  • ico-yellow
  • ico-yellow

Key take-aways

1

Invest in creative concept and content creation
This campaign highlighted the importance of taking enough time to create high-quality content that resonates with the target audience. Investing enough effort to create multiple versions of your content will also lead to a higher engagement and better results.

1

Keep testing
The campaign demonstrated the importance of ongoing testing to refine and optimize the approach. By testing different targeting strategies and visuals, the campaign was able to achieve better results and reach the target audience more effectively.

1

Non-professional videos vs. professional videos
Non-professional videos performed better, indicating the value of a personal and authentic approach in digital advertising. The campaign’s success was attributed to understanding the target audience, investing in creative concepts and content, and continuous testing and refinement.

What our customer thought

Q

“The team of MySueno was not only professional, but also authentic and has a thorough understanding of our industry. They helped us create engaging campaigns that resonated with our fans. It was an absolute pleasure working with them, and we’re eagerly looking forward to working with them again in the future!”

Louis-Philippe Depondt

Communications manager Cercle Brugge

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