For this project, we had the specific task to set up a bottom-up community by identifying and activating ambassadors and/or influencers, the so-called “Community Champions”. This search for ambassadors was supported by our experience in communication strategy and marketing. For the IncluPAS project we had to set up the communication strategy internally (within the IncluPAS team and within the three pilot cities) and externally (towards organizations, the youngsters, and other possible stakeholders). Communication was our power tool to reach participants and partners, and identify Community Champions, in a way that appeals to all of them, creates trust, and ensures that they recognize themselves as a target audience for the initiatives. This via several channels of (digital) communication but also with the use of an app (CityLegends) to facilitate this.