With research (community scan) and co-creation with the project partners, organizations, and youngsters, we shaped a communication strategy for this project. We first mapped out all possible stakeholders and looked at where we could create added value for each of them. We also evaluated the needs and goals, indicating the necessary means to create the perfect atmosphere for the youngsters to be active in. Together with a high-level action plan, we created several campaigns (f.ex. the app launch campaign) that were easy to be implemented in each of the pilot cities if they had the need for it. As a network depends on its ambassadors, we were able to try out and optimize these strategies in Ghent, Vilnius, and finally Thessaloniki. An important part of this project was the opportunity for process evaluation, from the start of the project and in collaboration with partners and targeted communities. We were able to actively monitor progress, evaluate this process towards achieving targeted outcomes and critically reflect on learnings to effectively improve.

Together with the project partners, we were able to create a step-by-step program, via the learning platform called ‘Learnworlds’, which makes it today possible to translate our idea of creating social inclusion through sports for youngsters, to other cities in Europe.