David van Eerd is a doctor, lifestyle coach, and adventurer with remarkable achievements in both professional cycling and medicine. David has already completed a career as a professional cyclist. After retiring from professional cycling, he focused on medicine. As a doctor, he is close to the patient and serves as a primary point of contact for health and disease for people of all ages. He further specialized in lifestyle medicine and gained extensive knowledge about nutrition, exercise, sleep, and relaxation techniques.
Our Challenge:
Following a successful rebranding of his brand, it was important to provide his new website and social media with high-quality visual material that highlights the core values of his brand. Additionally, as an athlete and adventurer, David remains active. He is aiming for two world records: the world speed record in the recumbent bike and the absolute world speed record on the bicycle. To bring the right partners on board, we produced a video showcasing the key aspects of this challenge.
Our Approach:
To bring this project to a successful end, a mood board and storyboard with the necessary scripts were created. The production was managed by Sébastiaan Bal under the direction of Julie Vandenhouweele. To produce a very cinematic video, after the choice of shots, the very specific color grading and sound design were also of great importance. This is something that stands out significantly in this video.
