About Decca
Decca Cycling Apparel is a Belgian brand with a rich heritage in crafting high-quality, custom-made sportswear. While its roots lie in cycling and triathlon, Decca also serves athletes in other disciplines, offering performance-driven apparel that seamlessly combines innovation, comfort, and style. From professional teams to individual competitors, Decca provides tailored solutions that empower athletes to excel. Whether on the bike, in the water, or on the field. With a focus on craftsmanship and advanced technology, Decca ensures athletes perform and look their best in every sport.
Our Challenge
Decca sought to solidify its digital presence as a leading sports apparel brand while delivering measurable results. The goal was to harness digital platforms to increase brand awareness and visibility, all while driving effective lead generation to convert online engagement into tangible outcomes.
Our Approach
We began by defining Decca’s identity through a comprehensive brand strategy, establishing a clear position in the market. This process laid the groundwork for creating cohesive, on-brand templates and a structured marketing and communication strategy, supported by a detailed content plan.
Execution focused on ongoing management of digital channels, including:
- Social media management to engage the target audience
- Meta and Google ad campaigns to drive visibility and traffic
- Regular newsletters for direct communication with customers
- SEA campaigns to optimize search performance
The Results
- A cohesive brand, marketing, and content strategy aligned with Decca’s goals
- Professionally designed, consistent templates that enhance brand identity
- Over 100 leads per month which is 300% above the original target
- An ROA of 5.6
Decca now operates with a balanced strategy that supports long-term brand growth while delivering immediate, measurable results, ensuring its continued success in a competitive market.
