MySueno was proud to partner with Orienteering Vlaanderen on their “Ontdek Orienteering” campaign, which aimed to elevate daily workouts and introduce individuals to the thrill of orienteering as a unique fitness experience. The campaign sought to capture the essence of this sport, emphasizing the challenge and freedom it offers to participants.

Our Challenge:

Our team at MySueno played a pivotal role in shaping the campaign’s creative concept, producing compelling video content, and designing effective advertising campaigns. Through our collaboration, we successfully conveyed the excitement of orienteering, positioning it as a sport that allows individuals to challenge themselves and push their boundaries.

“Ontdek Orienteering” encouraged people to explore this exhilarating sport by participating in low-barrier events held almost weekly at four different locations in Vlaanderen. Participants had the option to choose between short (approximately 3 km) or long (approximately 5 km) courses, ensuring accessibility for all fitness levels. The close-knit orienteering community warmly welcomed newcomers, making it an inclusive and inviting experience for all. Whether in Hasselt, Leuven, Antwerpen, or Gent, individuals could join these events to discover the excitement of orienteering.

MySueno’s creative expertise, video production, and strategic advertising campaigns played a crucial role in spreading the message and enticing individuals to explore this dynamic sport. The campaign not only elevated daily workouts but also fostered a sense of adventure, empowerment, and community among participants, making “Ontdek Orienteering” a resounding success in introducing a new audience to the world of orienteering.