If you live near Keizerspark in Ghent and are looking for a fun activity on the inner waterways of Ghent, then Buurtkajaks Gent is the place to be. Buurtkajaks Gent is a non-profit organization that offers kayak rentals in certain neighborhoods of Ghent. With the mapped-out routes, you can enjoy the beauties that Ghent has to offer from a different perspective on a sunny day.
Our Challenge:
Our challenge? To make their service known across the various neighborhoods and ensure a continuous flow of bookings. To kickstart this project, we began with a brainstorming session to thoroughly examine the communication plan. For this project, we developed a complete marketing funnel with photo and video ads that lead people to a high-converting landing page, which we also designed!
To provide Buurtkajaks Gent with strong visuals, we organized a photo and video shoot throughout the center of Ghent to capture the route and architectural gems on camera. The necessary color grading of the photos and videos gave them a nostalgic look and feel, which is something we fully embraced! Anouk and Bas from Buurtkajaks were thrilled with the results.
