Brave vzw focuses on the under-representation of teenage girls in sports, urban sports and public spaces. From the desire to increase the representation of girls in these areas, a group of young women united. This research was the starting point in defining an ambition that united us: better access and visibility for women in sport and public spaces.
Our Challenge:
Brave was looking for branding that exuded power. That combined the character of urban sports with the untamed lifestyle of the girls who fit within their “Brave Voices”.After several workshops, we knocked off a bold corporate identity. With a combination of abstract lettering, expressive graphics and powerful messages that jump off the screen, we created a brand that radiates as much ambition as the girls and women who work passionately on it every day. Then we gave them the tools and training to get started with their new corporate identity themselves.
