Ride To Unite began as one father’s way of giving back. After the Princess Elisabeth Children’s Hospital (UZ Gent) saved his newborn daughter’s life, Leendert Van Hulle decided to take action. What started as a single charity ride has grown into an annual mission, bringing cyclists together to support causes that matter. Today, Ride To Unite focuses on fighting child poverty in Belgium, raising over €88,000 through challenging and unforgettable rides.
Our Challenge
When we heard their story, we knew we wanted to help. As proud partners, we took on the challenge of rebranding Ride To Unite as our contribution to their mission. The goal was to capture what makes them special: a close-knit community of cyclists, united by a shared determination to push limits and create real change. The new identity needed to inspire participants, rally supporters, and attract sponsors while staying true to their heart: connection, courage, and purpose.
This was more than a rebrand—it was a way to help Ride To Unite pedal their mission forward.
