The trainer shortage in the Leiestreek has been a long-standing concern. Therefore, with Sport Vlaanderen, Burensportdienst Leiestreek developed ‘Geef trainers een KICK’. This project is designed to promote the influx of trainers, train them, and appreciate their commitment. Burensportdienst Leiestreek is an inter-municipal collaboration between the sports services of Aalter, De Pinte, Deinze, Gavere, Nazareth, Sint-Martens-Latem and Zulte.
Our Challenge:
Creating a brand identity for the project. A style that captures the dynamic character of trainers in sports and gives a visual representation of the physical “kick” that the project has in mind. It was also equally important that this identity was translated well into the website, social media, communication templates, and all other carriers through which the project is made known. The Leiestreek was given all the tools and training to present their project with pride and in the right, consistent way.Take a look for yourself at www.geef-trainers-een-kick.be
