{"id":11357,"date":"2025-07-24T17:24:44","date_gmt":"2025-07-24T15:24:44","guid":{"rendered":"https:\/\/mysueno.com\/news-sports-marketing\/"},"modified":"2025-07-24T17:24:45","modified_gmt":"2025-07-24T15:24:45","slug":"news-sports-marketing","status":"publish","type":"page","link":"https:\/\/mysueno.com\/nl\/news-sports-marketing\/","title":{"rendered":"Nieuws en inzichten over sportmarketing"},"content":{"rendered":"\t\t
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Nieuws en inzichten<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In een snel veranderende wereld als sportmarketing betekent voorop blijven lopen dat je de vinger aan de pols houdt. In dit gedeelte delen we wat we zien, leren en denken, van opkomende trends en scherpe inzichten tot praktisch advies en commentaar uit de branche. Beschouw het als uw draaiboek voor de toekomst. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tSEO: Search Everywhere Optimisation\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tLees Meer \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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Digital marketing<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tPodcast voor Cercle Brugge\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tLees Meer \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tCyclo Studio: lancering Gantoise\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tLees Meer \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tEen nieuwe website voor Flowtrack\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tLees Meer \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tAssists Branding\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tLees Meer \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tJims Fitness Foto & Video\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tLees Meer \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tBrave website & branding\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tLees Meer \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tGeef trainers een kick\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tLees Meer \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tLeadgeneratie Fros Biathlons\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tLees Meer \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tOnderzoeksnetwerk voor sporttechnologie\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tLees Meer \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tAwareness case VAD ‘Vergok je sportplezier niet’\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tLees Meer \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tBranding voor Korok\/Dita (Decathlon)\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tLees Meer \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tOnze favoriete sportmarketingcampagnes van 2019\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tLees Meer \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tSTRN – communicatie\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tLees Meer \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tHet branding & design proces van MySue\u00f1o, ons Sports Marketing Bureau\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tLees Meer \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tDe toekomst van sport – 10 sportinnovaties van SXSW 2019 die je moet testen\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tLees Meer \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tInbound marketing voor sport: Start to Kamp Waes\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tLees Meer \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tSport innovatie congres 2019\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tLees Meer \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tBusiness development voor sportbedrijven in Chili\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tLees Meer \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Testimonials<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tIt was a pleasure to work with Julie! She is a fast deliverer and has an attitude of great professionalism: she is proactive, focused on detail, interested and hardworking. Does all the tasks quickly and well. A great asset to any team. Julie was in charge of the strategy and detailed workflow creation of the NN Running Club community. As a community manager she defined the structure of ads, posts, mailings, and partly frontend platform features. Julie is also a very nice and attentive person to work with, a real asset to any team!\u00a0\t\t\t\t\t<\/div>\n\t\t\t\t\tEnergy lab<\/span>Robin Decottignies - Account Manager<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\tJulie has worked with us as an external advisor and consultant on various sports related projects. She's always very proactive and asks the right questions from the start in order to get the job done! She's able to bring focus and define the best possible actions for a particular project while still having the broader picture and the end goal in mind. I'd truly recommend working with Julie if you're looking for support regarding your sports marketing strategy.\t\t\t\t\t<\/div>\n\t\t\t\t\tSportUP - STRN - Victoris<\/span>Kristof De Mey - Sports Technology, Innovation & business Development<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"SportUP\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\u201cJulie gave us a fresh look on the (sports)market of today and tomorrow. She posesses a contageous portion of energy and provides tools which make the world of marketing instantly accessible and implementable. It felt like we got sucked into the head of our consumers.\u201d\t\t\t\t\t<\/div>\n\t\t\t\t\tFros multisport Vlaanderen<\/span>Martine Verheyen<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Fros\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\tI had a great experience working with MySue\u00f1o. As a start-up it was super convenient that I had a marketing strategist & branding specialist by my side but only when I needed it. Julie developed the full marketing launch strategy but also gave me acces to her wide network in the sports\/marketing industry. Thank you for the great work so far & looking forward to the next steps!\t\t\t\t\t<\/div>\n\t\t\t\t\tCyclo Studio<\/span>Enzo Maenhaut - Owner<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Cyclo\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\tJulie combines a very profound digital expertise with pragmatic solutions. She is a very valuable link between our Brand Managers and the digital agencies for all our digital plans. Moreover, Julie is a very nice person to work with. Therefore, I would really recommend Julie for anyone who wants to optimise their digital ecosystem. Looking forward to continue working with Julie for our future plans and for further optimisation!\t\t\t\t\t<\/div>\n\t\t\t\t\tEG<\/span>Lieve Pattyn - Marketing Director<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"EG\"\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t I had the pleasure to work with Julie in her first role at Etixx & more recently at Polar. Julie is a very dynamic, hungry & positive marketing professional. Julie is only happy when the job is done and the results are there. She quickly identifies opportunities and knows how to structure various tasks. She works fast-paced and communicates very open and honest. I would work with her again when the opportunity arises.\t\t\t\t\t<\/div>\n\t\t\t\t\tPolar Electro<\/span>Koen Demyttenaere - Marketing Director<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Polar\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\u201cJulie is a top consultant in communication strategy and\u00a0implementation. She brings structure, works very hands-on and\u00a0to-the-point. I can highly recommend Julie when you need help\u00a0with your communication challenges.\u201d\t\t\t\t\t<\/div>\n\t\t\t\t\tSportkompas<\/span>Bruno D'Hulster - Social Entrepreneur<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Sportkompas\"\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\tI had the pleasure of working with Julie when we were both consultants at EG. She came in as a whirlwind - with an incredible capacity to cope with masses of work. She not only masters the aspects of digital technology but also combines a clear strategic vision with a very strong 'let's do it' attitude and appropriate focus on cost-effectiveness. This unique skill set allows her to really make a difference to the business in a short period of time with sometimes limited budgets.\t\t\t\t\t<\/div>\n\t\t\t\t\tEG - Business Consultant <\/span>Katty De Bruyne<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"EG\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\tJulie worked for Moov-IT as a Corporate Wellness consultant and gave a guest lecture to one of our clients on the \"Psychology of Motivation\" related to the gamification of apps. Julie is a dream to work with. She studied and used all input from our current presentations and knowledge center and transformed them into something even better! Julie is super independent, highly skilled, autodidact and takes on a project van A to Z, even to Z+++! To our delight she added her personal touch & branding insights helping our company taking it to the next step. We'll definitely keep working with Julie and MySue\u00f1o! \t\t\t\t\t<\/div>\n\t\t\t\t\tMoov-IT<\/span>Griet Johanna Vandenhouweele - CEO<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Moov-IT\"\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\tJulie is a driven & passionate marketeer with a large knowledge of website development, e-commerce, contentmarketing, social media \u2026 with implementation on an international level. Her presentation skills are excellent! She has a very \u2018natural\u2019 flair in doing \u2018business\u2019 with external partners and is always open for input and eager to improve.\t\t\t\t\t<\/div>\n\t\t\t\t\tEtixx Sports Nutrition<\/span>Mietje Kestelyn - Brand Manager Belgium<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\tJulie's understanding of technology and the relationship between business needs and digital enablement was insightful and the reason for online success of the Etixx brand. Julie was able to implement solutions supporting business objectives with limited budget and resources. She handled business relationships while also interacting with technical teams. Julie's work is detailed and she has excellent communication skills. I look forward to crossing paths again with future initiatives.\t\t\t\t\t<\/div>\n\t\t\t\t\tPerrigo<\/span>Anthony Hogan - Senior Director Commercial Solutions<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Perrigo\"\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\tI've had the pleasure to work with Julie, by the time she was at the International Etixx Team. As a distributor she ofered us great and efective tools to activate the brand in our country. As a professional i think she is so talented, with a so remakable vision and understanding on digital world and it's opportunities. As a professional I would always like to have Julie playing for my team.\t\t\t\t\t<\/div>\n\t\t\t\t\tEtixx Sports Nutrition<\/span>Jordi Clap\u00e9s Oleart<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\tJulie gave a workshop about the go-to-market strategy as a mentor for Sport-UP boost. The workshop overflowed in its quality and I noticed the start-ups really got it. She was able to respond quickly to individual cases and gave very down to earth advice. The balance between examples and personalised advice was very good. I would give the session a 9 out of 10.\t\t\t\t\t<\/div>\n\t\t\t\t\tSport-UP <\/span>Nico Delleman <\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Sport-UP\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\tThe cooperation with MySue\u00f1o for the Cycling World Cup was professional and dynamic from the very beginning. The creative input in terms of contemporary marketing techniques was a real added value. The courage and willingness to leave well-trodden paths when promoting major sports events was inspiring. The informal contacts - an important lubricant in any cooperation - were also spontaneous and infectious. That their patience was sometimes tested on this project thriving within a government context will have been a good learning experience for later, similar marketing assignments....\t\t\t\t\t<\/div>\n\t\t\t\t\tSport Vlaanderen<\/span>Frank Bulcaen - Coordinator Policy and Projects<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\tJulie's team at MySueno provides communication and marketing solutions tailored to your organization in a smooth, professional and proactive manner and gives an extra push to your communication operation after a thorough analysis of your communication actions.\t\t\t\t\t<\/div>\n\t\t\t\t\tSportdienst Stad Gent<\/span>Elvira Verleyen - Onthaal & Sportpromotie<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Sportdienst\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\tWe, Korok and Dita -hockey brand of Decathlon-, enjoy working with MySue\u00f1o and Julie. I came to them with a very specific question and they offered me a personalised offer to work on the brand identity of both brand AND other things we needed help with. They offer us everything we need: they work quick; great quality; co-creation; great follow-up; flexibility;... I really recommend them and if you have any questions, please contact me! \t\t\t\t\t<\/div>\n\t\t\t\t\tDecathlon<\/span>Leentje Van Meirhaeghe<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Decathlon\"\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\tWith Decathlon, we called on Julie from MySue\u00f1o to facilitate the writing of our sports marketing plans. Throughout the process, Julie assisted us with theoretical frameworks as well as practical tips and together we looked for solutions tailored to our business. The collaboration completely met our expectations and we may work together again in the future! \t\t\t\t\t<\/div>\n\t\t\t\t\tDecathlon Belgium<\/span>Bram Candries - Marketeer<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t
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Boek een gratis strategiegesprek<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Geen verplichtingen, gewoon een klein duwtje in de rug. En meteen een manier om elkaar te leren kennen! <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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